Simple and cheap production posters in the shape of homeless kids fill the city environment, like children of the street do. We tempt people to rip off the picture, and in the impulse of removing it, we create an awareness which will make people think. People perceive it as rubbish and try to remove the posters, but then they get the message that they are escaping the problem but not solving it. We refill the walls with new pictures, because children appear back on the streets. The web address leads to a promo site where you find information how you can help to solve the problem of homeless children.

The same unusual mechanics work for: - non-standard prints.- Internet pop up banners.- non-standard Facebook activations.

For the first time in Ukraine, the problem of homelessness was so widely discussed.Guerilla activity in social media involved more than 50,000 peopleFor one week, the Street Children page got more than 1,000 friends on Facebook.There were about 100,000 downloads, 7,500 views and, 53 likes for the Street Children video case (due to Vimeo data).The campaign was discussed on the air of the leading Ukrainian TV cannel “1+1”.A lot of people considered this campaign as non advertising, which is why it found a broad response on numerous web sites and blogs.Thanks to the Street Children campaign, the local authorities offered their assistance and helped to solve the problem.