The project ran in Gemäldegalerie Berlin, one of Germany’s most famous art museums. The permanent exhibition holds one of the world's leading collections of European art from the 13th to the 18th centuries. The masterpiece we copied and altered is one of the most famous paintings of Lucas Cranach and thus of Gemäldegalerie.

Enormous awareness boost within the group of young visitors and widespread coverage in newspapers and online news magazines. German Red Cross registered an increase of 35 % of people visiting their website for the Paramedic Training Programme and a 12 % increase in people ordering application forms for the Paramedic Training Programme in January 2010 compared to the same period one year before.