Cannes Lions

CAMPAIGN FOR THE VIOLENCE-FREE RAISING OF CHILDREN

SCHOLZ & FRIENDS HAMBURG, Hamburg / FEDERAL OFFICE FOR FAMILIES, SENIORS, WOMEN & YOUTH / 2001

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A boy covers his face with his hands. Another hand comes across and smacks him. When he gets up again, he is a man. Voiceover: An earbox lasts a few seconds. The pain can linger a lifetime. Super: More respect for children.

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