Cannes Lions
Y&R MALAYSIA, Kuala Lumpur / CLEAR PATH INTERNATIONAL / 2008
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Description
Clear Path International is a humanitarian organisation against landmines. For over 20 years, they have been sponsoring the removal of landmines and helping victims rebuild their shattered lives.
Their constant endeavour has been to create a voice loud enough to reach the ears of those who can help ban landmines. One of the ways was through an online petition. Since children are the most common victims, we wanted people to experience the world after a landmine accident, through the eyes of a child. And in a popular children’s song 'Dem Bones', we found just the way to do it.