Over 20,000 boob names were entered and shared from just 300 outdoor sites. An amazing result, especially when compared to a recent AR campaign that had 6,000 sites and only 3,000 interactions.The campaign generated a huge amount of word of mouth and PR, including coverage in The Evening Standard. Our boobs even went global, generating boob nicknames across the world. The impact was out of all proportion to the scale of our activity and spend.

Most importantly, the campaign strengthened the CoppaFeel! message that checking your breasts should be the habit of a lifetime.