This campaign was created to change the thinking of people in Ontario, and eliminate the belief that "accidents just happen." Forty workplace accidents occur every hour, 1000 families are affected per week, 2 families per week get a death notice. Everyone from PT students to the CEO needs to take personal responsibility for keeping themselves and their workplaces healthy and safe. When you’re educated, all injuries are preventable. We chose an interactive technique that allowed users to watch an accident happen with 360 degree views, while the person they are watching tells the story of how it could have been prevented.