Cannes Lions

CAMPARI

MRM WORLDWIDE, Milan / CAMPARI / 2010

Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

To create the best Campari Calendar ever, going back to the brand identity roots (being Italian, urban, cosmopolitan, sensual and sophisticated) while keeping on with the traditional choice of a female testimonial.

Execution

We created a female character, performed by Olga Kurilenko, that embodies the everchanging spirit of Milan itself, the city where Campari was born 150 years ago. Down to earth or dreamy; sexually challenging or sensually driven; modern and hip or very caring about traditions; aggressive or laid back and relaxed. And we called the calendar Campari Milano, designing a logo that embodies the old city symbol.

Outcome

The calendar has been very well received with a consistent worldwide collection of press articles and online reviews. It has been defined by some online specialised blogs a form of art and a leap forward from the previous calendars.

Similar Campaigns

12 items

Campari Bus Shelter Art Gallery

FAMOUSGREY , Brussels

Campari Bus Shelter Art Gallery

2021, CAMPARI

(opens in a new tab)