To create the best Campari Calendar ever, going back to the brand identity roots (being Italian, urban, cosmopolitan, sensual and sophisticated) while keeping on with the traditional choice of a female testimonial.

We created a female character, performed by Olga Kurilenko, that embodies the everchanging spirit of Milan itself, the city where Campari was born 150 years ago. Down to earth or dreamy; sexually challenging or sensually driven; modern and hip or very caring about traditions; aggressive or laid back and relaxed. And we called the calendar Campari Milano, designing a logo that embodies the old city symbol.

The calendar has been very well received with a consistent worldwide collection of press articles and online reviews. It has been defined by some online specialised blogs a form of art and a leap forward from the previous calendars.