Cannes Lions

CAMRY LE

SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2003

Overview

Entries

Credits

Overview

Description

Camry LE driving on deserted highway in reverse, spinning across lanes enjoying an open road all to himself. The line of My Car spins and rearranges to form the word Camry.

Similar Campaigns

12 items

UM, Tokyo

BMW Nishijin

2022, BMW

(opens in a new tab)

QUIET CITY MUSIC + SOUND, Sao paulo

Cuckoo

2018, FIAT GROUP

(opens in a new tab)

BBDO ASIA, Singapore

360° Camera - Motorcycle

2016, MERCEDES BENZ

(opens in a new tab)

THICK AS THIEVES, Auckland

HILUX

2012, TOYOTA

(opens in a new tab)

Shortlisted Cannes Lions

SAATCHI & SAATCHI LA, Los angeles

PRIUS

2010, TOYOTA

(opens in a new tab)

DRAFTFCB SOUTH AFRICA, Johannesburg

TOYOTA HILUX

2009, TOYOTA

(opens in a new tab)

MICROSOFT, Tokyo

TOYOTA PRIUS

2008, TOYOTA

(opens in a new tab)

LEO BURNETT COLOMBIANA, Bogota

TOYOTA PRADO 4X4

2008, TOYOTA

(opens in a new tab)

HAKUHODO KETTLE, Tokyo

MICHELIN RED GUIDE TOKYO 2008

2008, MICHELIN

(opens in a new tab)

LEAGAS DELANEY HAMBURG, Hamburg

EAGLE F1 ASYMMETRIC TYRE

2008, GOODYEAR

(opens in a new tab)

BBDO WEST, San francisco

CAR ELECTRONICS

2005, PIONEER

(opens in a new tab)

WWAV RAPP COLLINS, London

TOYOTA LAND CRUISER

2002, TOYOTA

(opens in a new tab)