Cannes Lions
SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2002
Overview
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Credits
Description
This interactive online ad unit was part of the overall launch campaign for the new Toyota Corolla. The campaign centered around the theme "The New Corolla. It just want's to have fun." With these units the campaign came to life and was literally fun to play with. PINBALL, ASK COROLLA and FOLLOW COROLLA were all games you could play - within the unit, or download to your desktop to play whatever you like. TRAMPOLINE was a simpler Flash animated as unit that took a print as concept and used the tall format and Flash technology to its advantage.
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