To demonstrate the ability of CAFEMIO ESPRESSO SHOTS to keep you awake, we made a very visual and very tangible, caffeine kick. We created three eye-opening designs and a beverage can that literally stays up with you all night.

The label on each can features someone who needs to be alert at night: a long-haul trucker, a night watchman, or a gamer. The highlight, however, was hidden in the base. The can was assembled with a tilted centre of gravity which allows it to stay upright no matter how it is pushed or prodded. The message is clear: CAFEMIO ESPRESSO SHOTS help you stay upright during even the longest nights.

The limited edition product literally sold out in a night! Between the 21st and 22nd of December. Following this remarkable success and media attention, RAUCH plans to launch CAFEMIO ESPRESSO SHOTS in other European markets starting in the fall of 2017.