RAUCH, one of the biggest fruit juice manufacturers in Europe, offers a wide range of different fruit juices with its HAPPY DAY brand. Just how do you get people to try some of the more unusual varieties? Traditional sampling campaigns, as seen for example in supermarkets, only pay limited attention to new flavours. Also, customers try an average of only two or three varieties at these.

MULTITASTE is a drink carton, inside which there are six food-safe juice chambers made of a double-welded composite sheet. Each chamber is filled with a different type of juice. Using an acrylic straw, you puncture the chambers one by one and sample the pink grapefruit, mango, banana, apricot, coconut-pineapple and strawberry varieties. The design of the carton looks like a stripy colour code, depicting the diversity of HAPPY DAY juices.