The Canadian Club print/OOH campaign helped rejuvenated an almost forgotten brand. But this past year, media for further print and OOH simply wasn’t there. Our task? Satisfy the client’s/consumer’s desire for a new campaign without having a place to run it.

We used to the look and feel of the established print and OOH campaign as a launching point. From there, we were able to delve deeper in the style, philosophy and general ethos of the 'Canadian Club' life.

The entire run of calendars was snapped up in weeks.