Cannes Lions

CANADIAN DENTAL ASSOCIATION

DDB CANADA/VANCOUVER, Vancouver / CANADIAN DENTAL ASSOCIATION / 2012

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Overview

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Execution

Dental exams detect many serious health issues that the rest of us are unable to perceive. To demonstrate a dentist’s ability to see things that others can’t we designed oversized handles that attached to parabolic mirrors in parking garages. These mirrors enable drivers to see around corners in order to avoid accidents, with the handles attached the mirrors were transformed into giant dental mirrors.

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