“Sí!” is Clarín´s youth culture supplement, part of the most important newspaper in Argentina with the highest circulation. Sí!´s objective was to strengthen its positioning with youths as a trendsetter when it comes to entertainment, fashion, music and technology.

Sí! worked jointly with 3 D Theatre and became the host at the U23D Avant Premiere inviting 300 personalities from the world of art, music and journalism to enjoy an unprecedented show. Each of our guests received the invitation to the premiere in a box similar to the anvil cases musicians’ use and a replica of the glasses Bono wore in his previous World Tour, but with a red glass and a cyan glass just like the usual 3D glasses.

The action was a huge success, 94% of the guests attended the premiere. Because of the great number of celebrities present, the event had an important media coverage, and Sí! took all the credit for the Premiere since it was the big host that night.