A box was designed of clicks personalised with the brand of the channel but removing the clicks, leaving only the accessories that accompany the toy figures (pushchair, camera, balloon and a dog) to reinforce the idea of a world without people and cause an impact on the person receiving the box and leading them to ask "Where are my clicks?" Inside the box we also included a flyer where this concept was explained and we communicated the date and time of the premier. A telephone number was also included where the person who had received the box could recover their clicks.