We created the Cancealed Can. We used a laser to cut off the tops of Taiberg cans to hide a spray can inside of it. The tops are used to reseal them. With that, Taiberg proofs that it supports creativitiy. And turns its product into a communication tool.

We noticed that 150ml Montana Black minicans have exactly the same diameter as Taiberg cans. By using a high precision laser, we cut off the tops of the cans. At the right temperature, the graffiti cans fit right into the beverage cans. The upper part worked as a cap that perfectly sealed the can.

The production started in mid of December 2015. The cans where sent to sprayers at the end of January. The film was produced in the last week of January and published on February the 10th 2016.

We made the cans available in skate-, graffiti-, and clothing stores in Stuttgart, Cologne , Hamburg and Vienna and sent them to 80 sprayers worldwide. Montana supported the campaign and spread the word internationally.

The total media impressions make up 1.2m (Facebook, Youtube, Instagram and blog-sites combined). Aside from creating new ways of selling our product, the campaign raised sales up to 18 % during and after the campaign.