Cancer is an issue most Australians would rather not discuss. So rather than centering around the often hopeless aspects of the terminal illness we took the stigma away from the issue by creating a positive demonstration of how the ACRF and the public can help cancer sufferers. The result was a series of simple, interactive demonstrations as to how their money can help to remove cancer from people’s lives. The scratch card invites people to use their own money to remove a cancer. A direct reflection of what the ACRF hopes to achieve.

$93,513 was raised through the campaign. The average donation was $103 – a 21% increase on the objective set and an 87% increase on the previous year.