Cannes Lions
SYNTHETIC PICTURES, Austin / HP / 2006
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An excerpt about the spot...Justin had cast Shelley in a public service announcement he was directing for a partnership project between Lance Armstrong’s LiveSTRONG foundation, AMD and Hewlett Packard, a few months before her death. In the commercial, co-written by Justin, people affected by cancer explained reasons why they live strong. Shelley’s line read, “I live strong for myself”
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