NOTE: We have already created a beastie for the Cannes Lions jury (login: cannes password: lions). We recommend, however, that you create your own beastie, by clicking on the register button, so you can get the whole feeling of how the site works and you will not have to take turns using the same login.Masterfoods wanted to increase sales of four of their candy bar brands (Snickers, Twix, Bounty, Mars) within the youth segment of the Czech Republic and Slovakia. The client asked for a unique promotional idea using the Internet as its main medium.

Our objective:Use a creative and unique approach on the web and through SMS to entice young customers to buy more candy bars.Our Solution:We created an online community, called Priserky (Beasties), letting users create their own unique graphical identities and interact with each other in many different activities online and through SMS, including: - Challenging each other in a real time duel.

- Chatting in a fully graphical and animated environment.- Match making in an online “dating game.”In order to advance in the game, and unlock secrets and extra features, users input special codes found inside the candy bar wrappers.