Cannes Lions

M&M CHOCOLATE

STARCOM MEDIAVEST GROUP, Dubai / MASTERFOODS / 2007

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

After weeks of teasing on radio, with listeners trying to guess the identity of the visiting celebrity, Miss Green launched her new single (I Melt For No One) at a hot nightspot. Then it was off on a whirlwind promotional tour. Everywhere her limo goes, she stops traffic.

Outcome

M&Ms sold out in the UAE during the campaign. We were hot. So hot that listeners requested Miss Green’s song and radio stations were playing it as a potential hit - for free!

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