A fascinating sea dog eats tuna directly from a tin of Nostromo as he walks along the beach. He has a "face-to-face" encounter with the undisputed ruler of the seas, Neptune. Jokingly he tells Neptune there is now yet another ruler of the seas, Nostromo, at the mention of which cheers erupt from a crowd of enthusiastic consumers lined up on a nearby cliff top. The ad ends with the pay-off (a kind of play on words): Nostromo knows all about the sea.