Happydent WAVE, a variant from the Happydent White family, is a chewing gum with a liquid centre. Like the parent brand, Happydent WAVE also provides sparkling white teeth. While the brand had to convey its whitening benefit, at the same time it had to give equal attention to its liquid filling format in order differentiate it from its parent band.The spot is set in the jungle where a herd of elephants come across a truck full of Happydent that has crashed. The elephants trample on Happydent. At night their tusks shine brightly.