Cannes Lions
BRANDS, Santa Domingo / BRANDS / 2007
Overview
Entries
Credits
Execution
You need impact to talk to the advertising community. We made them talk for about a week about a cage saying : "Everybody wants to have one" They asked everywhere what everybody wants?.
Outcome
We have 10 influencial agencies and 25 big clients in the country . Every agency has between 40 and 100 employees. The event has attracted more than 700 people.
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