Each year Leo Burnett Brussels organises a preview of the Cannes Film Lions selection. ‘Don’t be the last to know’ is illustrated by showing people, who have nothing to do with the advertising world but who seem to know some ‘scoops’ about the Cannes Festival.The visitors of the website were invited to watch a movie that they could forward to their colleagues/friends.The website and the movie are key in driving people to register, it also has a viral purpose. On the Cannes Prediction Reel 932 people where present .