We created Leo Cornett, a semi-fully functioning ice cream van. On the 15th of June we departed Leo Burnett HQ and made our way down to sunny Cannes with a simple mission; to complete the 2,000-mile round trip in one piece and serve the class of Cannes 2012 something new, refreshing and exciting. How does a traditional 99’er Flake sound?

In our 7 days at Cannes 2012, Leo Cornett far surpassed our expectations. We managed to gain a substantial following on Twitter, drum up heaps of PR, become the talk of the town and most importantly; serve up over 1,200 ice creams to some very happy customers.