On November 19th, the most popular female TV presenter in Guatemala overtook social media by uploading a video announcing her own disappearance and blaming the Congress as responsible. Her audience was outraged, as they couldn’t believe such a tragedy. On her next broadcast she appeared dressed like a man, stating that her feminine side had been forced to disappear, due to constant sexual harassment and the absence of a law that classifies this as a crime. Soon after, other influential women followed suit, changing their appearance and uploading their videos, inviting other women join the movement by using the hashtag #CanBeAWoman, while exerting pressure on Congress to create a law that classifies sexual harassment in public places as a crime.

In just days, the hashtag #CantBeAWoman became number one trending topic in Guatemala, reaching more than 12 million people.

Fundación Sobrevivientes together with some of the top female influencers in Guatemala, started a movement called #CanBeAWoman. On November 19th, the most popular female TV presenter in the country overtook social media by uploading a video announcing her own disappearance and blaming the Congress as responsible. On her next broadcast she appeared dressed like a man, stating that her feminine side had been forced to disappear, due to constant sexual harassment and the absence of a law that classifies this as a crime. Soon after, other influential women followed suit, changing their appearance and uploading their videos to social media, inviting other women join the movement by using the hashtag #CanBeAWoman.

On the 25th of November, the International Day for the Elimination of Violence against Women, Fundación Sobrevivientes held a press conference to amplify the campaign to a national scale, exerting more pressure on Congress to create this law.

In just a few days, the hashtag #CantBeAWomen became number one trending topic in Guatemala, reaching more than 12 million people and receiving an estimated Ad Value and media coverage of USD$93,000. But most importantly, the movement pressured Congress to take action by proposing a first draft of the law that is now under review.