This banner is designed to help further the goals of the National Campaign Against Teen Pregnancy, namely to educate teens that sex has consequences, and drive them to an annual Teen Pregnancy Quiz on their website. The banner takes an extremely simple, yet powerful and humorous approach. Users are lured to interact with the banner with a 'come-on' that sounds sexy. Upon rollover, however, they learn the truth. The banner resonates exactly with the message the client wants to convey - you think it's about sex but it's really about being pregnant and, eventually, having a real live baby to take care of.