ROI is outstanding. Each envelope cost 3 cents and yielded up to $10 return per phone making a very successful fundraising method.Currently we’ve received over 50,000 mobile phones.We’ve received $500,000 worth of free media coverage so far. (Provided by Starcom).In total we reached 8,027,319 Australians in the first four weeks since launch (Estimated by Hausmann Communications as at 20/04/10).We even ran out of envelopes after 3 weeks.All with a production budget of $50,000 Australian dollars.The Australian Federal Government has committed to matching us on our $15 million.