The communication goal for the new Cyber-shot phone was to dramatise the unique product functionality: ‘Best Pic’, which allows the user to take 9 pictures with one single click.We created an engaging interactive installation with nine human-sized digital screens, and invited passers by to jump, dance or simply move in front of a camera.The photos were instantly rolled out across the run of giant screens at the centre of the installation for the on-lookers. The participant was then able to choose their BestPic™, printout to take home.The unit was placed in shopping malls and train stations to reach a broader audience