Cannes Lions

CAR

PHLUENCY INTERACTIVE (CHINA), Shanghai / JAGUAR / 2015

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Case Film
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Overview

Entries

Credits

Overview

Execution

We make our own sponsor story by faking it by replacing the avatar to Jaguar’s logo and changing name to “Jaguar China”.

Leaded by car leaders of social media, we hijack the sponsor story with the help of social connections with contents on“Reveal the Story behind the Legendary No.7” .

Some even started their own version and experienced the challenges of achievers.

Outcome

We successfully hijack the launch of sponsor story without paying WeChat 0 RMB.

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12 items

The Pace

THE BROOKLYN BROTHERS, London

The Pace

2019, JAGUAR

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