Cannes Lions
PHLUENCY INTERACTIVE (CHINA), Shanghai / JAGUAR / 2015
Overview
Entries
Credits
Execution
We make our own sponsor story by faking it by replacing the avatar to Jaguar’s logo and changing name to “Jaguar China”.
Leaded by car leaders of social media, we hijack the sponsor story with the help of social connections with contents on“Reveal the Story behind the Legendary No.7” .
Some even started their own version and experienced the challenges of achievers.
Outcome
We successfully hijack the launch of sponsor story without paying WeChat 0 RMB.
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