Cannes Lions

JAGUAR X-TYPE

OGILVYONE, London / JAGUAR / 2003

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An interactive TV advert for the Jaguar X type that ran on the Interactive Sky Channel. Users can click for more information when they view the normal TV ad. They are then taken into a interactive area based on the idea that with a Jaguar X-type it's always perfect driving conditions - whatever the weather. The interactive site includes black and white photography, video and data capture.

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