We use old billboards and convert them into MINI billboards by 'cutting' a MINI silhouette. No paper required, and no printing ink. Just a strickle, a sand blaster and two creative people.-Recycling in its most beautiful form.-The reduced MINI shape is an ideal strickle as it perfectly links to MINIMALISM on the web and in brochures, where the same shape is used.-25 billboards at most central locations in main Swiss cities.-Every billboard was removed and brought to the sand blaster. Once sand blasted, thecreatives shaped each single billboard carefully by cutting trough the layers (up to 8 layers) to create a stunning visual impression.-See also the short video.

-Media buzz in classical media (articles worth a medium classical media budget)-Mentions in Twitter, Facebook & Youtube-It laid the ground for the most successful end of model sales ever in MINI's history inSwitzerland.-As per dealer's report, awareness of MINIMALISM in target group grew significantly.