Through ad magazines, posters and Internet banners we asked the portuguese costumers: HOW FAR YOU GO WITH A VOLVO AND THE TANK OF FUEL? Who would answer that challenge in our website, could be one of the 3 Drivers that will receive a Volvo Drive and a tank full of fuel. The Challenge was drive the car until run out of gas. The Driver that go further, will win a brand new Volvo Drive. In just two weeks, more than 6.000 PEOPLE attended to Volvo site and join the challenge.

When the winner car REACHED PARIS (ALMOST 2.000 KM FROM LISBON) the Volvo Drive Challenge became a big hit in the internet, with a huge buzz in blogs, forums, social media and among all Portuguese car fans. In the worst year of the economic crisis, the new Volvo Drive Series completely SOLD OUT (August/September 2009) in the Portuguese dealerships, with a 6 MOUTH WAITING LIST for the new Volvo Drive.