Thanks to a sustained effort from car brands and NGOs, the number of people using the seatbelt in cars is still on the rise. But when it comes to pets, it’s still very unusual to see drives buckling up their beloved friends. And this is not only a problem for them, but also for drivers. The key message to be delivered was that the Volvo Genuine pet strap is the safest way to secure your dog in your vehicle so that it doesn’t become a danger for you, and itself. Of course we also wanted to bring awareness about the dangers of leaving pets unbuckled or loose in their vehicles, and also increase sales on Volvo original accessories and parts.

The 4 pieces that were part of this campaign were placed in different formats and sizes to be evenly spread across the venue. There were screens, totems, frames, and vinyl boards.

THIS IS YOUR DOG'S WEIGHT IN A CRASH AT 100KM/H

Secure it safely using a genuine Volvo harness.

Volvo Genuine Parts

VOLVO

The impact of this piece, which is part of a campaign, was positive due to the use of playful images and light humor to bring awareness to a sensitive subject, such as car accidents and road safety. The ad has been published in the popular newspaper in the country, with +206k units printed every week. Now, more people are aware that securing pets is as important as securing themselves in the car. The ad contributed to the global strategy of the brand, which is to be human, close, smart, and concerned about the general wellbeing of the population.