Therefore, we organised ‘Clean My Ride’, the election of the most polluting car in Belgium. By destroying and replacing it for a new Auris Hybrid, we created a straightforward communication and message relevant for a broader audience.

- 1,245 people registered their car.

- Belgium's most important newspapers and magazines announced and covered the stunt.

- More then 70,000 unique clicks on the minisite.

- The Auris Hybrid beat the sales objective by 400%.

- Belgium is ranked second in European Auris Hybrid sales. Not bad for a small country like Belgium.- And most importantly, we made the most polluting car in Belgium disappear.