Tasks and Objectives:A national version of Lexus Online.All Austrian Lexus business partners can present themselves dynamic network presentations of all models, including equipment lists and technical information.News forum, detailed company information.The new Lexus.at: perfect customer service holds clientele, but should also reach new customers.

Stategic and Creative Concept:In addition to the obligatory product information about the model, the site emphasises the aura of Lexus.

Customers and potential interested parties require more than a traditional car site. Lexus is not just any high class car; its web page must also be a notch above the competition and open the door to a world of luxury: the Lexus of websites.Multimedia Highlights:Introduction and animation in the various subdivisions.Video Composer enabling the visitor to direct his own Lexus spot. He can put numerous pictures of all the model series together in his own video; modify it and back the spot with his choice of sound and finally send off the finished video. Color configurations for all models.Interactive price calculators are a user friendly extra – after typing in the model desired and choosing all the extras the costs are calculated at the push of a button.Multimedia tools including animated e-cards.

Target Groups:The average Lexus driver is male, 35 to 45 years old. 200 Lexus drivers in Austria, high price category of the Lexus models, mainly for men with high paying jobs.