As a first stage, we developed a contest on Twitter: Every time the hashtag #SparkGTenLollapalooza was a trending topic, we would reveal an address. The first one to come would obtain a ticket to Lollapalooza. In the second stage, we developed a contest in which we invited all people who attended the Lollapalooza Festival to have a picture with us and afterwards to load it from their mobile phones to www.parkgtenlolla.cl, then we ruffled the Spark GT that we painted during the concert among the participants.

Trending topics during 5 days, 40% visits increase on Facebook. We quadrupled the interactions with our fans, Spark GT was the most associated word in Lollapalooza. As a summary, we increased 47% the sales of Spark GT in Chile.