Cannes Lions
LEO BURNETT COLOMBIANA, Bogota / BOLIVAR INSURANCE / 2007
Overview
Entries
Credits
Description
A campaign for Bolivar Insurance's Automobile Policy, enhancing its main benefit of original spare parts and certified repair shops. This would start during the World Cup 2006 and would go on after it.
Execution
We made a casting of real life, ordinary, dubious mechanics, and made them the stars of the World Cup people would experience if they didn't have our benefit. We simultaneously made a World Cup album, 14, 15 second TV spots, posters and various events and exhibitions where our mechanics were the main stars.
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