Cannes Lions
BURNKIT, Vancouver / STEADYHAND / 2007
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Opportunity:Create impact for start-up investment company in an already-saturated Canadian market of mutual fund companies.Approach:In a marketplace where risk is often overshadowed by sugary talk of the rewards of investing, Steadyhand refreshingly addresses risk head on and provides the information, tools, and support their clients need to understand to overcome it. They tell is like it is.Steadyhand isn’t afraid of a Bear market since they’re investing smart, and they’re committed for the long haul. They don't panic when the Bear approaches, and you won't either when you invest with Steadyhand.
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