Cannes Lions
LEO BURNETT TAILOR MADE, Sao Paulo / FIAT GROUP / 2014
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In a scrap metal yard, a Fiorino van - the old model - is hoisted by a car compactor and crushed until it turns into a block of iron and steel.
An industrial forklift truck places the block into the back of a Fiorino 2014 to show the increased capacity of the new model.
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