Cannes Lions

CAR CRUSHER

LEO BURNETT TAILOR MADE, Sao Paulo / FIAT GROUP / 2014

Awards:

1 Shortlisted Cannes Lions
Case Film
1 of 0 items

Overview

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OVERVIEW

Description

In a scrap metal yard, a Fiorino van - the old model - is hoisted by a car compactor and crushed until it turns into a block of iron and steel.

An industrial forklift truck places the block into the back of a Fiorino 2014 to show the increased capacity of the new model.

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