We used the internet to link such young people together - “Let’s Link Up”. For example, we made a contest to choose the Commercial models for VIOS advertising (TV media) where they can work together with their popular idol (our image characters). Furthermore, we opened the “Simple is Cool” promotion party in Four big cities in China. All of our guests, who are the new generation of China, were born after 1980 and were found on the net and from car dealers.

During the Platform "Let's Link Up", the people of "Post 80s" really accepted our advertising image --"Simple is Cool". Now we can say that there is a "Simple is Cool " boom in China right now.