We set up 50 car accidents in 2 hours just for fun.

Smartpolis Insurance presents: The first-ever Car Curling Tournament.

A target, 6 cars, 4 teams: it’s like curling but cars instead of rocks.

The one who puts the car closer to the center wins.

We invited:

Smartpolis clients

Journalists

Famous businessmen

Professional curling players

A huge buzz all over the world!

In 2 days we got:

More than 10 000 mass media publications, news coverage, blog articles and social media posts with a total reach of 1 billion people.

With 0 media spend Smartpolis earned media reached $5 000 000 (and still rising!).

The website traffic increased by 700%.

Smartpolis gained new partners and the founder of the agency became a local celebrity. The average new client check raised by 23%.