Developed and designed by the branding agency, the »Porsche Intelligent Performance« logo stands for innovative vehicle concepts, symbolizing the dynamic and efficient attributes of this high-performance carmaker.

The brand core »Porsche Intelligent Performance« is featured in large letters on the glossy, aerodynamic body of the innovative Porsche 919 Hybrid prototype. The lettering is only implied and recognizable from above, and seems to flow onto the pavement as the hybrid racer speeds down the road.

The Porsche 919 Hybrid celebrated its world premiere at the Geneva Motor Show 2014.

The automobile manufacturer will start the racing prototype in the LMP1 (Le Mans Prototype 1) prototype category at this year’s legendary 24 Hours of Le Mans race starting on June 14, 2014.