Cannes Lions
BMW Z4
INTERONE WORLDWIDE, Munchen / BMW / 2005
Overview
Entries
Credits
Overview
Description
The 1st stage (special mail shot) was an attention-grabbing photo of the BMW Z4 2.2i. In the 2nd stage, respondents received product literature and a special BMW Z4 keychain.
Outcome
The special mail shot achieved an average response figure of 3%.
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