Cannes Lions

CAR INSURANCE

LOWE, Bangkok / SYN MUN KONG INSURANCE / 2013

Case Film

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Overview

Description

Syn Mun Kong is well-known for motor insurance; with innovative products and attractive price offers. The company now launches a first class insurance product that allows you to get your car fixed at an authorized dealer whilst paying the premium rate of a non-authorized dealer.

The idea from "Lobster" is carried to another TVC “Diamonds” where a wealthy lady buys a diamond necklace. The sales clerk weighs the diamond necklace on a scale that resembles a street market scale. The price of a diamond necklace is the same as accessories of the street market. Again, it's great quality but for less money.

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