Cannes Lions

CAR INSURANCE

LOWE, Bangkok / SYN MUN KONG INSURANCE / 2013

Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Syn Mun Kong is well-known for motor insurance; with innovative products and attractive price offers. The company now launches a first class insurance product that allows you to get your car fixed at an authorized dealer whilst paying the premium rate of a non-authorized dealer.

The idea from "Lobster" is carried to another TVC “Diamonds” where a wealthy lady buys a diamond necklace. The sales clerk weighs the diamond necklace on a scale that resembles a street market scale. The price of a diamond necklace is the same as accessories of the street market. Again, it's great quality but for less money.

Similar Campaigns

12 items

Renaissance Man

GREYNJ UNITED, Bangkok

Renaissance Man

2020, KASIKORN BANK

(opens in a new tab)