Cannes Lions

CAR INSURANCE

Y&R ISTANBUL, Istanbul / LIBERTY / 2014

Case Film
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Description

The film begins in well known cliches of luxury brand car commercials. A charismatic voice over tells us the latest features of a new model while we watch land scapes and beauty shots of the car.

Turn, suddenly our new model car crashes into a little truck. And a copy appears saying that no matter how far the car technology goes, they can't prevent accidents...

At the end of the film our traffic insurance name and logo appears..

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