Cannes Lions
Y&R ISTANBUL, Istanbul / LIBERTY / 2014
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Description
The film begins in well known cliches of luxury brand car commercials. A charismatic voice over tells us the latest features of a new model while we watch land scapes and beauty shots of the car.
Turn, suddenly our new model car crashes into a little truck. And a copy appears saying that no matter how far the car technology goes, they can't prevent accidents...
At the end of the film our traffic insurance name and logo appears..
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