Cannes Lions
BBDO INDONESIA, Jakarta / ADIRA INSURANCE / 2011
Overview
Entries
Credits
Execution
We were turning the most unpredictable things that happen in big cities like Jakarta into miniature risk factors. The aim of the promotion is to make HR/GA Managers realise that lucky those unpredictable things are not for real. So, HR/GA Managers will think that they can not play with the real risk.
Outcome
We sent our direct to 10 companies which have car fleets, and 10 of them have responded to call the hotline service number asking the details of autocillin's product by the end of April.
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