Cannes Lions
THE COMPANIES, Munich / HYPOVEREINSBANK / 2006
Overview
Entries
Credits
Outcome
The guerilla promotion communicated HypoVereinsbank’s community activities to over 15,000 citizens of Munich (1.5% of the population). They experienced a flavour of the event during the 7day promotion.The promotion helped to draw a record crowd of over 15, 000 visitors to the event (up 22% form the previous year).
Similar Campaigns
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