Ceska Pojistovna (Czech Insurance) belongs to the biggest insurance companies on the Czech market. Because of being such a large company, it was assumed that it cannot handle and react quickly enough to its client’s needs and requests.By an accident the car starts falling off a cliff and it is getting demolished. Behind the billboard of Ceska Pojistovna (Czech Insurance) the car suddenly turns into a completely new one before it appears on the road down the cliff.

This TV spot demonstrates that Ceska Pojistovna (Czech Insurance) deals quickly with any damage settlements.