The ad is all about the hero narrating a horrible incident that scarred his wife, and it was because of a tiny zipper.

His wife’s hair got tangled in the zipper while in labour and he had no choice but to shave a big chunk of her hair.

Yet, despite all what happened to his wife because of a zipper, after a little while he opened a Zippers’ factory, because he loves the money he makes out of it, as zippers are greatly profitable.